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About Us

AspreyBI is the dedicated business intelligence division of independent asset management solutions provider, Asprey Solutions

Asprey has provided commercially proven software solutions and supporting services to a prestigious list of Local Authorities and Housing Associations since 2002. Now operating entirely within the social housing sector, we provide comprehensive best of breed solutions and services to assist our customers in managing the wide-ranging demands of today's complex environment.

We have an established reputation for delivering innovative Business Intelligence projects, mining better analytics and information from our own and third-party systems, and our BI expertise and products inform our customers' macro-level decision making, whilst guiding our software division's own product evolution to ensure it creates and manages reliable micro level data for the modern social housing enterprise.

Employing specialists and knowledge from a wide variety of disciplines is at the centre of the AspreyBI philosophy.  We believe our knowledge transfer approach is what differentiates us from our competitors; our skill set encompasses everything from corporate finance, government, asset management strategy and data management, to excellent software development and IT systems integration.  This ensures our clients get a truly comprehensive product and that all bases are covered.

Our Leadership Team

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Ian Ellis


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Ian founded the company and was the driving in developing the Asset Valuation and Option Appraisal modelling methodology Asprey uses today. 


Ian has over 22 years' experience within Corporate Finance, dealing with the public and private sector.  With his subsequent asset & data management experience, he supervises the BI Division.

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Daryl Huttley

Technical Director

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As Technical Director and fellow founder, Daryl has overseen the development of much of Asprey's  software and is an active members of the Asprey consultancy team.  

Daryl's unique combination of software development and multi-level asset management experience is key to the success and evolution of Asprey's product and services range as we constantly evolve both areas.

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James Whelan

BI Director

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James has led the majority of AspireBI implementations and knowledge transfer to users of our BI solutions, Business Intelligence generally and Microsoft Power BI specifically.  James also leads the BI consultancy work we undertake in financial reporting, financial modelling and strategic value appraisal of assets. 

As an experienced consultant, James can also advise on bespoke BI model development to enrich your available business information, even from legacy systems. luation.

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David Ellis

Operations Director

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David has a wealth of practical and theoretical asset management knowledge and has provided managed services for many of our clients.  David feeds this business experience into our development programme.

In his consultancy roles, his sector experience provides both business intelligence and knowledge transfer to our clients, allowing them to make informed decision on various areas of asset and asset data management.

Let’s Meet!

Asprey provides sound best-practice advice and brings state of the art BI tools to your business.  We provide you with the keys to unlock unsurpassed levels of information about your housing stock and build intuitive decision support resources across your organisation.

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